Sherwin-Williams vs. Benjamin Moore in New Jersey
Competitive Landscape Analysis: Sherwin-Williams vs. Benjamin Moore in the New Jersey Paint Market
I. Introduction
This in-depth analysis explores the competitive dynamics between Sherwin-Williams and Benjamin Moore in the New Jersey paint and coatings market, with a focus on Hudson County, including Hoboken and Jersey City. As the U.S. paint and coatings industry grows—valued at $33.4 billion in 2024 and projected to reach $47.5 billion by 2032—the Garden State remains a key battleground for these iconic brands.
At Hoboken Painter Inc., we stay ahead of these industry trends to offer our clients the best possible advice and services. Whether you're a homeowner considering a fresh interior look or a property manager handling large-scale renovations, this guide will help you navigate the New Jersey paint landscape.
Explore our guide to apartment painting in Jersey City for more localized insights.
II. Overview of the New Jersey Paint Market
The New Jersey paint and coatings market is influenced by rising construction, urban development, and a growing demand for eco-friendly, low-VOC products. Benjamin Moore, headquartered in Montvale, NJ, emphasizes its environmentally conscious products, while Sherwin-Williams continues to dominate nationally with an expansive product range and retail presence.
Looking for expert advice on selecting low-VOC paints? Read our blog on eco-friendly painting solutions.
III. Market Share and Retailer Presence in New Jersey
A. Estimated Overall Market Share
National data shows Sherwin-Williams holding a dominant 59% share of the architectural paint market, while Benjamin Moore follows with approximately 8%. Translating this to New Jersey, Sherwin-Williams likely commands 25-35% of the market, and Benjamin Moore holds between 10-15%.
B. Retailer Presence in Hudson County
| Location | Sherwin-Williams Stores | Benjamin Moore Retailers |
|---|---|---|
| Hoboken | 0 | 1 (Authorized Plus) |
| Jersey City | 1 | 2 (Authorized Plus) |
| Hudson Co. | 2+ | 4+ |
Benjamin Moore’s strong local dealer network makes its products widely accessible, while Sherwin-Williams focuses on its branded stores to ensure a consistent purchasing experience.
C. Market Share by Customer Segment
| Segment | Sherwin-Williams | Benjamin Moore | Other Brands |
|---|---|---|---|
| DIY Consumers | 20-25% | 10-15% | 60-70% |
| Builders | 40-50% | 15-25% | 25-45% |
| Professionals | 35-45% | 25-35% | 20-40% |
IV. Key Findings and Strategic Implications
For homeowners and property managers, the choice between Sherwin-Williams and Benjamin Moore often comes down to brand preference, availability, and budget.
At Hoboken Painter Inc., we work with both Sherwin-Williams and Benjamin Moore products to meet the specific needs of your project. Whether you’re seeking the vibrant color palette of Benjamin Moore or the contractor-grade durability of Sherwin-Williams, we have you covered.
Contact us today for a free consultation and quote and discover how our expert painters can help transform your home or business.
V. Conclusion
Both Sherwin-Williams and Benjamin Moore maintain significant influence in New Jersey’s dynamic paint market. Sherwin-Williams leads in scale and builder relationships, while Benjamin Moore wins loyalty with its premium finishes and designer appeal.
Need help choosing the right paint for your next project? Schedule a color consultation or learn more about our professional painting services. Let Hoboken Painter Inc. bring your vision to life with expert craftsmanship and premium materials.
Disclaimer: Market share data presented is based on industry estimates and public reports as of 2024-2025.