The eggshell finish – that perfect sweet spot between flat and satin – is a popular choice for a reason. It offers a subtle sheen that brings a touch of elegance, coupled with better durability and washability than a matte finish. But with so many excellent paints on the market, how do you choose the champion for your walls?
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The New Jersey paint and coatings market is an integral part of the broader U.S. market, influenced by national trends such as rising construction and urban development, and increasing demand from automotive and industrial sectors. The architectural coatings segment, serving residential and non-residential construction and maintenance, is particularly significant. In 2025, the paint store industry in New Jersey was projected to be a $297.4 million market, with 223 establishments. This figure, however, only captures sales through dedicated paint stores and does not include sales from home improvement centers or hardware stores, which are significant channels for paint distribution, especially to consumers.
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